Terry covered the importance of video on your website. He showed a free plugin called FV Flowplayer Video Player.  This plugin allows you to add video from YouTube, Amazon S3, Self Hosted and many other places. You can have a popup at the end of the video or even while the video is playing. Great way to capture names and emails with its own form that can be exported. Terry also covered a free program called xmedia recode to convert your mp4’s to webm for maximum coverage of all your viewers.

Xmedia Recode Download

FV Flowplayer Video Player